Some fundamental ways to increase the possibility of “Aha” moments at this stage are: From acquisition to activation! Users may experience this without realizing it, but even if they don’t notice, you must identify it to make it more effective. As leads arrive and have their first interactions with your product (due to a successful ad campaign, referrals, and all sorts of pipelines) they will form ideas about the ways your product can be valuable to them.Īt this stage, the “Aha!” moment is the pivotal point in which a user that is just “looking around” 👀, internalizes the value of your product and decides to convert. The first “Aha!” moments happen during sign up. But the art of boosting the “Aha” moment, requires thinking of value from the user’s perspective, and helping them see it making the value something obvious. If they are testing or subscribing, they at least have a hint. You may know exactly what value your product provides, and your users may have an idea too. That means that the random eureka effect must be reinforced by a designed curated experience.
In marketing, an “Aha!” moment (or eureka effect ) is an emotional response to the discovery of a product’s usefulness that usually occurs during the onboarding process or at any pivotal point when the real value provided by the product becomes clear and sinks in.īut marketing is not a game of chance or luck but an effort of deliberate design, testing, and improvement. For example, a scientist investigating subject A and ending up discovering the cure to illness B. Ĭoined in the 18th-century serendipity is described as a moment of unplanned discovery. Cognitive neuroscience is finding patterns about how the brain process information to achieve a moment of sudden insight there are stories of this sort like the one about Archimedes, and even there’s the concept of serendipity. The idea of a sudden moment of discovery is not a new thing or a trendy concept.
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